On the afternoon of June 14, 2026, Mr. Lei Jun, Chairman of Xiaomi Corporation, hosted a high-level user exchange meeting at Xiaomi’s Wuhan headquarters. Mr. Chen Yun, Deputy General Manager and Head of R&D at NSD Electric, was invited to attend the meeting as a Xiaomi vehicle owner and a senior expert in the manufacturing industry.
During the event, Mr. Chen had an in-depth face-to-face exchange with Mr. Lei Jun, discussing product philosophy, manufacturing innovation, user value, and the future development of advanced manufacturing.

Learning from Cross-Industry Innovation
In a warm and open atmosphere, Mr. Lei Jun shared Xiaomi Auto’s cross-industry development experience and explained Xiaomi’s core thinking in product design, market foresight, and enterprise management.
He also introduced Xiaomi Auto’s lean production and business strategy, which focuses on creating a limited number of models with highly competitive flagship products. This approach reflects Xiaomi’s commitment to efficiency, user experience, and product excellence.
For NSD Electric, a company deeply rooted in industrial control automation and energy equipment, the exchange provided valuable inspiration. Although consumer electronics, intelligent vehicles, and energy automation belong to different sectors, the underlying pursuit of outstanding products, reliable performance, and customer value remains highly aligned.
Shared Manufacturing Spirit: Making Products to the Extreme
During the interaction with NSD Electric’s representative, Mr. Lei Jun highly recognized Mr. Chen Yun’s deep understanding of Xiaomi’s product design philosophy and user-oriented thinking.
Although Xiaomi and NSD Electric operate in different market segments and at different business scales, both companies share a common manufacturing belief: products must be refined continuously and built to the highest possible standard.
This shared belief created strong resonance between both sides. Whether developing intelligent vehicles or industrial control systems for power plants, the core logic remains the same: understand real user needs, respect engineering details, improve every product generation, and deliver long-term value through reliable technology.

Bringing Internet Product Thinking into Industrial Automation
Technology has no boundaries, and craftsmanship can inspire across industries.
Mr. Lei Jun’s insights into industries, products, and markets brought new perspectives to NSD Electric’s R&D and management teams. His product thinking, especially the focus on user experience, simplicity, precision, and breakthrough products, offers meaningful reference for the development of industrial equipment.
In the future, NSD Electric will continue to integrate advanced product thinking into its own R&D process. With a craftsmanship standard inspired by “flagship product” development, NSD Electric will keep improving its solutions in industrial control automation, hydropower control systems, pumped storage, and energy internet applications.
As a technology-driven enterprise, NSD Electric remains committed to creating reliable, intelligent, and high-value solutions for global customers. Through continuous learning, cross-industry exchange, and persistent engineering innovation, NSD Electric will continue to contribute to the high-quality development of China’s advanced manufacturing and energy equipment industries.
